Special K. The Comeback Box.

When a billboard of a woman’s pregnant body was censored in Times Square, we saw our chance to celebrate all bodies and shift the perception of our brand in the process. Just days after influencer chef Molly Baz’s billboard was removed from the most public, commercial stage in the world, we gave her another billboard. We made Molly the first ever pregnant woman featured on our cereal box. With Molly's special edition box, we sent a message to the world: Pregnant bodies deserve to be seen, represented, and celebrated.​

The “Comeback Box” drove media coverage, social engagement, and sales. But more than that, it sparked a cultural conversation—and helped elevate Special K as a champion for pregnant women.