Global Executive Creative Director
Ogilvy Chicago, 333n Green Street, Chicago, Illinois, 60607
2019 – PRESENT
Due to global client confidentiality, no current high level accomplishments can be published.
Creative Director / Executive Creative Director
Ogilvy Johannesburg, 15 Sloane Street, Bryanston, Sandton, 2021
2010 – 2019
2014 – 2019:
Managed the JHB Creative Department.
In her first year as ECD, she took the JHB office from the 14th best creative to South Africa’s no. 1 creative agency.
Retained Ogilvy JHB in the top 10 most creative Ogilvy offices worldwide for 6 years running.
Retained 90% of top creative talent.
Sustained a 68% female lead creative department by focussing on work life balance.
Lead creative work on 90% of all significant JHB business pitches.
Partnered the Executive Leadership team to achieve all annual business targets and helped keep staff cost ratio down to 57%.
Delivered award winning Integrated campaigns for top 5 JHB clients.
Sustained positive relationships with top 5 JHB clients.
Contributed to KFC CMO Mike Middleton becoming Marketer of the Year at Loeries 2017.
Creative Director
Network BBDO, 8 Eastwood Road, Dunkeld, Johannesburg, 2196
2003 – 2010
Developed high-impact creative projects from concept to completion.
Managed creative campaigns against a timeline and budget.
Oversaw, guided and coached 5 teams of designers, art directors and writers.
Participated in meetings with producers and production crew to execute creative campaigns.
Evaluated and approved image retouch work, mechanicals and art proofs to ensure quality.
Established procedures and quality standards for department.
Collaborated with suppliers to manage project progress and milestones.
Orchestrated photo sessions by choosing photographers, stylists and models.
Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Planned art and design requirements for illustrators, printers and internal teams.
Art Director
TBWA\HUNT\LASCARIS, 3 Sandown Valley Cres, Sandton, 2196
2000 – 2003
Worked on several large successful new business pitches
Developed highly impactful creative campaigns for top clients.
Mentored junior artists on creative processes.
Managed the junior Art Directors from the studio
Learned new software packages in addition to traditional art methods.
Interfaced with the art buyer, production manager and print producer.
Developed artistic visual products while working within defined technical constraints.
Preserved the branding standards of assigned accounts.
Contributed to the creative process through original ideas and inspiration.
Anticipated design issues and proved to be proactive in developing effective solutions.
Art Director
Jupiter Drawing Room, River Park, 42 Homestead Road, Rivonia 2128
1998 – 2000
Developed highly impactful creative campaigns for all clients.
Developed art and design concepts.
Prepared all design for printing.
Collaborated with production on task list creation to meet overall project goals on time.
Contributed to creative part of new business pitches.
Art Director
Dolphin Advertising, London, Uk – No Longer Exists
1996 – 1997
Developed art and design concepts for clients.
Learned new software packages in addition to traditional art methods.
Contributed to the creative process through original ideas and inspiration.
Researched award winning advertising campaigns for inspiration.
Collaborated with production on task list creation to meet overall project goals on time.
Assistant Art Director
FCB, Johannesburg, 164 Katherine Street, Barlow Park, Sandton, 2148
1995 – 1996
Worked directly with the Art Director to develop design solutions and advertising layouts for clients.
Contributed to the creative process through original ideas and inspiration.
Researched highly awarded advertising campaigns.