MTV #FCKHIV

South Africa has the highest HIV infection rate in the world. The most important step in curbing the spread of this disease is to get tested and know your status. Problem is, young people are not interested in getting tested.

Usually the test gets performed on the index finger. On World Aids Day MTV encouraged their audience to get the test performed on the middle finger. In doing so, HIV was given the middle finger. Literally.

 
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Case film

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