Cadbury PreJoy

Cadbury wanted to connect with a new audience, in a digital world dominated by YouTube. We selected some of the most popular Youtube clips and created pre-rolls showing what really sparked these joyful moments. Each 5 second execution was crafted to look identical to the video it preceded, from wardrobe, to framing, to resolution.

Cannes Lions Gold - Online Film

D&AD Pencil - Media - Use of online advertising