Investec Private Bank - The Human Search Bar

Accumulating wealth has always been hard. Accumulating wealth in an economy driven by algorithms, black swans and 2 am presidential tweets is even harder. People are searching for answers. But in this rapidly changing world, even that is difficult. With so much data out there, who is anyone to know who to trust with their money.

To this digitally fraud question, Investec Bank came up with an analogue answer. We turned the search Human. We plain talked the complexity to a 20 part conversation series, 80 thought leadership articles, tactical press informed by live search results, a brand film and over 600 unique pieces of targeted content, all of it intelligently built from the data of what high-nett worth individuals were searching for.