Huggies Baby Marathon
Babies move way more than their parents realise – over 3km in a single day. In order to truly put the comfort and fit of Huggies® diapers to the test, and simultaneously prove just how much babies actually move, we launched the World’s First Baby Marathon. A real-time data driven campaign which saw four cute babies fitted with distance-tracking devices and completing 21 km over seven days.
Case film
Episode 1
AWARDS:
One Show | 2018 | Merit | Branded Entertainment | Online | Short Form | Campaign
One Show | 2018 | Merit | Direct Marketing | Digital | Social Media & Viral Marketing | Campaign
One Show | 2018 | Merit | Online Films & Video | Varying Length Campaign
Cannes | 2018 | Bronze | Media | Use of Branded Content Created for Digital or Social
Cannes | 2018 | Shortlist | Creative Data | Data-Enhanced Creativity
Loeries | 2018 | Grand Prix | Film Communication | Branded Content Video | Series
Loeries | 2018 | Campaign Gold | Data Driven Campaign
Loeries | 2018 | Campaign Gold | Integrated Campaign
Loeries | 2018 | Campaign Silver | Digital Integrated Campaign
Loeries | 2018 | Campaign Silver | Media Innovation | Media Campaign
Loeries | 2018 | Craft Certificate | Digital Crafts | Use of Technology
Loeries | 2018 | Craft Gold | Digital Crafts | Writing
Loeries | 2018 | Craft Certificate | Film Crafts | Writing
Loeries | 2019 | Gold | Effective Creativity
Loeries | 2020 | Gold | Effective Creativity
Bookmarks Digital awards | 2018 | Gold | Branded Content
Bookmarks Digital awards | 2018 | Gold | Internet of Things
Bookmarks Digital awards | 2018 | Craft Gold | Marketing Copywriting
Bookmarks Digital awards | 2018 | Craft Silver | Strategy
Bookmarks Digital awards | 2018 | Silver | Online Video Series
Assegai Effectiveness Awards | 2018 | Leader Award | Integrated Direct Marketing Campaign
Assegai Effectiveness Awards | 2018 | Silver | Branded Content
Assegai Effectiveness Awards | 2018 | Silver | Most Effective Use of Content
Assegai Effectiveness Awards | 2018 | Bronze | Direct Response Mass Media | TV, Print, OOH and Radio
Creativepool | 2018 | Bronze | Advertising: Film
Creativepool | 2018 | Shortlist | Experiential
Creativepool | 2018 | Shortlist | Digital
Creative Circle Ad of the Year | 2018 | Best Campaign in South Africa
Apex Effectiveness Award | 2019 | Grand Prix